Senior Communications Specialist

Job Summary General Atomics (GA), and its affiliated companies, is one of the world’s leading resources for high-technology systems development ranging from the nuclear fuel cycle to remotely piloted aircraft, airborne sensors, and advanced electric, electronic, wireless and laser technologies.

We are seeking a highly motivated and creative Senior Communications Specialist to join our team. The ideal candidate will be responsible for providing comprehensive social media advertising strategies for attracting top talent, promoting employer branding, and producing engaging content across various social media and advertising platforms. This role requires a combination of strategic thinking, creativity, and analytical skills to effectively engage our target audience and enhance our brand presence.

DUTIES AND RESPONSIBILITIES:

• Create targeted social media and traditional advertisements to reach our desired audience and achieve campaign objectives.
• Develop and execute integrated social media plans for annual job recruitment campaigns, short-term challenges, and strategic sourcing initiatives.
• Stay updated on industry trends, competitor activities, and emerging social media platforms.
• Provide strategic recommendations based on social media research to improve campaign effectiveness and engagement.
• Develop thought leadership content specific to our industry and target audience to position our brand as a leader in the field.
• Promote and maintain employer brand across various social media channels to attract top talent.
• Create compelling social media content, including copywriting and editing.
• Work closely with creative managers and artists and collaborate with internal teams to develop content ideas aligned with company goals and objectives.
• Plan and organize creative media production efforts for social media channels and company websites.
• Coordinate with external vendors and internal stakeholders to ensure timely delivery of high-quality content.
• Develop and maintain a monthly social media calendar outlining content themes, promotions, and campaigns.
• Ensure content is scheduled and published according to the calendar timeline.
• Monitor social media channels for comments, messages, and mentions, and respond promptly and appropriately.
• Conduct monthly and annual reviews of social media campaign effectiveness, using analytics tools, and identify areas for improvement.
• Provide insights and recommendations based on performance metrics to optimize future campaigns.
• Responsible for observing all laws, regulations and other applicable obligations wherever and whenever business is conducted on behalf of the Company. Expected to work in a safe manner in accordance with established operating procedures and practices.
• Other duties as assigned or required.

We recognize and appreciate the value and contributions of individuals with diverse backgrounds and experiences and welcome all qualified individuals to apply.


Job Qualifications:

• Typically requires a Bachelors degree in marketing, communications, or a related discipline and ten or more years of progressive professional experience in the marketing or communications field.
• Equivalent experience may be substituted in lieu of education.
• Demonstrate extensive knowledge of marketing and communication principles and concepts as well as a detailed and thorough understanding of marketing and communication practices,
• techniques, and standards.
• Must be customer focused and possess:
  • the ability to develop solutions to a variety of unusual and complex problems;
  • excellent verbal and written communication and presentation skills to accurately convey information to a variety of audiences;
  • excellent interpersonal skills to influence and guide employees, senior managers and external parties; and
  • excellent computer skills.
• Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.

Salary:$89,180 - $155,825